Friday, February 27, 2015

Logo Reflection

The most challenging aspect of creating my logo design was getting the letters to look neat and smooth. Because I was creating letters with the microphone cord, I had to use anchors and manually make the curves. That was already very difficult because everything had to look straight and uniform. As I changed the curve thickness and distortions later during the process, I found that just because it looked okay with one setting(thickness) it may not look okay in another. So every time I changed something, I had to readjust the curves so there are no sharp edges peeking out.
I overcame this challenge by being patience because there were no shortcuts available. So every time I tested out a change, I had to patiently readjust the the letters. It was frustrating at first, but overtime I was able to alternate curves and anchor faster. I learned that if an anchor is not working out, the best bet for me is to add an anchor next to it and delete the previous anchor. This can help smooth out my design.
The most successful aspect of my logo was the shade/gradient on the microphone. I spent a long time on it. Not only did I create gradient separably on the mic and handle(bottom part of the mic), I also created gradient on the out line to make the mic look more 3D. The casual line/curves on the top also adds a cartoonish/ casual look to the mic which is suitable for both the club and logo.


Thursday, February 26, 2015

My Mid-Winter Recess...

My break was really boring. Before the break, my friends and I were planning on going to a karaoke place over the break. However, there was so much to think about, the price, times open, times available,  song choice, age limit, neighborhood etc. We were unable to pick one place to go to so it was canceled. So throughout the whole week, I stayed home watching dramas and volunteered on Friday, at a cat shelter like I normally do.
The most interesting part was Chinese New Year. We made a large dinner on Wednesday with so many foods I do not get to eat on a daily basis. Then on Thursday(Chinese New Year) my family and I went to my grandma's place to visit her. And that's the end... I continued to watch dramas after returning home.


Monday, February 2, 2015

Museum Experience

I went to The Museum at FIT. The exhibition displayed various pieces like purses, dresses, skirts,and written drafts. This particular dress caught my attention. Around the dress there were both drafts and copied dresses. To the right of the dress there is a licensed copy of the Pierre Balmain evening dress. This evening dress has a similar feather design. The next dress to the right of this dress is another unauthorized copy of a dress. One the other side of the dress I find interesting were four sketches of coats and dresses designed around 1950s.
The dress which attracted me was a licensed copy of Pierre Balmain's "Angel" evening dress. The feathers are hand applied. I was drawn to this piece because of how light and it looked. Despite it being designed during late 1940s, it looked like a dress that can be worn today. This piece reminds me of a wedding gown because of its layered fabric and feathers. COmpared to the more high class or vintage looking pieces I found this piece more "soft" to the eye like a princess of a fantasy. 
I did not know anything about the piece prior because I do not research about fashion so I did not know who Pierre Balmain. However, from the exhibition, I learned that a Cuban department store named Orcilia created the copy of this dress. Cuba was the 2nd largest importer of couture after U.S. at the time of when the dress was created which was from 1946-1947. 


The museum did not allow any type of photography or video so I brought the brochures as proof that I went to the museum.


This was the notes I took at the exhibition.

Tuesday, December 23, 2014

6 Typefaces



This is a slab serif typeface and it used to advertise. I found it on a magazine. I do not feel the type faced is the best choice because it looked very plain. Because it is a "luxury" there should be a more luxurious type rather than slab serif. But, it is appropriate because thinking in perspective, simple typefaces on the cover would not crowd and overwhelm the reader.  I also noticed that under the slab serif typeface is the sans serif typeface.



This is a sans serif typeface and it is a brand near my school. Like the first example, the logo is very clean-cut which is suitable for the products it is selling. SAFAR aims towards business men who have clean and simple looks, like the sans serif, There is nothing excess sticking out but plain and simple.



This is a modern typeface and it is a brand. It was in a magazine perfume sample. The typeface is very suitable for the purpose especially because it is for a high-end brand. The typeface used as a brand is very eye catching because of the thick and thins of the letters. This adds to the high class sense of the perfume being sold.



This is an old-style typeface and it is the the name of an organization. I found it on my library card. It is appropriate for its purpose because it is legible. As a large organization, the typeface suggests how old the library system is. The website, www.nypl.org,is in sans serif to create a straightforward, easy to read website.




This is a decorative typeface and it is the name of a store I saw near school. It is appropriate for the purpose because it is not a high class store. With round and fun letters, it attracts everyone/ average citizens to enter. I noticed that under "flavors" are the san serif typeface. Contrasting with the store name, it acts as a general description to what the store's goals are.



This is a script typeface and it is the name of a company. I found this in my wallet(card). It is appropriate for the brand and card because it makes the company and chocolate look very elegant. I noticed there was also the sans serif typeface which like the logo before acts as a description to the store and what the card is for.













Friday, December 19, 2014

Club Logos Concept Board


Club Questions

1)what is the purpose of vocal club?/what does the club in intend to provide?
2)what symbol or idea do you think is the best representation of the club?
3)what is your favorite part of the club?
4)Who can join? Any past experience needed?
5)what message do you hope to send with vocal club?
6)what are the goals of the club?

The purpose of vocal club is create a safe environment for the student body to express themselves through singing. Its goal is to provide a stress-free area, so at the end of academics students can go to vocal club to release stress. There is not experience needed. Students must have interest in singing because members are sincerely intrigued by vocal music. This is not to say that the club is limited to what students can do as  long as it is related to singing. What makes vocal club different is that it is not competitive, rather over time, there are is friendships created. Symbols that most represent the club are the microphone and music notes because with the goal of performing at the showcase, microphone symbolizes the we intend to come in contact with to perform. A music note represent music, it does not have to be instrumental but also vocal because like the high and low notes of instruments there are high and low notes of the vocals. There is not favorite part of the because the club as a whole is the favorite club. Moments include sing ing a song like "Lean On Me" as a group as well as singing to the club and receiving feedback. Both strengthens the connections we have. Overall, as a club we want the school to know that if you are interested in singing and want to share your talent or just have a good time singing, vocal cub is the right place to go, for it is a no-judgement area; feedback we offer to song performances are critical but non-judgmental. Dont' worry, ff you mess up, we encourage you to go on!

What's my Typeface?

I think this typeface represents me because it is simple yet kind of quirky which is similar to my personality. I like simple things in life and like my work and life organized. This font is upright and created a sense of organization because it can clean and straight edges. However, specific letters like the "g," "e," "f," and "k," illustrates the quirkiness in the font because it is unusual. I feel like these two aspects of the type integrates well with my personality. ;)